When looking to overhaul your website’s SEO strategy, your goal is to find the best SEO company in the world. This is a natural inclination for business owners because why would you put your money on a subpar quality service. One of the most common tips you will encounter is to read SEO expert reviews. There are several websites like Yelp that provide clients with an opportunity to post reviews or honest feedback about the services they received from a particular company. The goal with a third-party review website is to provide an honest platform for clients to express their thoughts. Reviews posted on a company’s actual website might be slightly biased because they have the discretion to select which reviews to post and which to delete off their website.
However, reading SEO expert reviews can be tricky, especially when you see a lot of negative comments. Do you readily check that company off your list? How do you evaluate the reviews to determine which SEO company is right for you?
Take note of these important reminders when checking out reviews from Yelp or other similar websites:
- Validate the reviewer’s authenticity first. As part of an SEO company’s marketing scheme, they might use black propaganda to ruin the reputation of their competitors. Make sure that the reviews you are reading are given by an actual client, not someone who is hired by the competitor. You can validate this by looking for information found within the review, such as the name of the client or the website they hired the service for. Without any clear background information on the nature of the business and the type of service used, take any information you read with a grain of salt.
- On the flip side, avoid overly positive reviews. This is not to say that they are all paid reviews, but you should always look at the bigger picture and in an objective point of view. Always look at the merit and criteria, not just in what is being said.
- Look for quantifiable and qualitative signals when evaluating SEO expert reviews. You will be able to discern with more accuracy the quality of services provided by a client review that details the nature of the job and how it was performed versus a review that says “they’re awesome!”. When going through the reviews, always probe deeper with a why and how.
- Be on the lookout for reviews that discuss the customer service quality. Aside from looking for the best SEO experts in Chicago, you should also look at how they treat their customers. Are they responsive to your needs? Are they honest to their customers? Good customer service can make or break your experience – make sure that the SEO company is committed to build good relationships with their client.
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